In my 25 years of being in and around sales, advertising and marketing, it surprises me how numerous small company owners do not have someone dealing with business advancement. Many owners and managers I have actually met ought to be the "biz dev" individual but simply do not have the desire or genuinely understand what to do. I believe this returns to a couple of things, worry of sales, pride, and/or social interaction. In other words they look at themselves as the President of their small company and are unwilling to go out and pound the pavement for a few hours weekly. Some even utilize the reason of being tooo hectic, however constantly whine about how bad service is.
This leads us to the 2nd school of thought which is save initially. I have heard that it is best to conserve 3 months, 6 months or 1 year of your company operating costs before you release. The idea is to not depend on sales at all. But rather, have cost savings to invest in your service venture.
When a chance comes your method, take action instantly. Interact. Get the phone, send an email, and get the process moving in a favorable instructions.
All legal representatives think they understand who their best recommendation sources are. Reevaluate. A legal representative I just recently coached came more info to me with a list of over 50 recommendation sources, but when we in fact sat down and computed the amount of work they had actually sent just recently the number diminished to just 16. Put in the time to recall and see who's sending you business today and place your concentrate on them. Don't disregard the others, but focus on the ones who are making a difference today.
Business Development - time spent dealing with your website, preparing marketing products, proposals, making telephone call, correspondence, participating in networking events, preparation, meetings, reading/audio/video (resources for business/training), composing (short articles, submissions, ezine, blog site), social media activity, getting involved in forums.
'Fallback' incorporates lots of things for example: much better cash management; better debtor management; identification of alternative sources of funding; expense decrease; labour force decrease. In a 'nut shell' it determines the creative ways of attaining more with less.
What I am suggesting is that there are devices that appear in direct mail worth considering.and, perhaps, adapting. Do it in the spirit that spam looks the way it does because it works!
Doing more of what isn't working isn't going to make it work. If you desired to develop company in a totally new market, the only thing that will work to increase your sales is the exact same plan of attack you 'd use. The changes that went unnoticed prior to the existing sales decrease have, in result, produced a brand-new market.